It is quite evident that times are changing very fast. Today, businesses are looking for ways to create more awareness about their brands on social media and other platforms. In a bid to understand this trend or development clearly, we interviewed an expert in website design - Effective Marketing & Design, a Miami-based company, to explain some of the benefits that are owning a website can offer. In other words, you are about to discover why owning a website is the ultimate strategy for any business in this era. In the words of Anastasia Enikeeva, a professional Wix website designer, "there are many people who feel comfortable operating their businesses on social media platforms like Instagram, LinkedIn, Facebook, and others. They are getting lots of referrals and customers on a daily basis which isn't bad. However, it could be disastrous by the time such a strategy stops working for some reasons. The truth is that the benefits you will experience while owning a website will always outweigh any advantage of running your business on these social media sites. Are you still doubting? If that is the case, then read on. The details below will reveal some of the reasons why your business needs a website more than ever before.
The Trust Factor
A website is like your digital home. Without it, your target audience may end up assuming that you don't have a physical presence, even such as a home office. For instance, studies have shown that an average potential buyer or customer usually needs to be convinced about the existence of a company before pulling out her credit card. Social media platforms are for "all and sundry". In other words, they are websites that accommodate both fraudulent and genuine businesses.
This is why you need to consider owning a website. It gives potential customers the chance to know more about your business. They will feel much safer by having to place orders on your website as compared to social media sites. These platforms are just means through which you can connect easily with your target audience. They cannot replace a website.
For SEO Purpose
This is one reason why your business needs a website in 2022. Search engine optimization gives you the chance to generate leads on a weekly and monthly basis. The best part is that you don't have to pay for this traffic. So long as you are targeting the right keywords and your website has been properly optimized, you have a fair chance of getting decent traffic.
On the other hand, relying on social media sites and other platforms means you will be spending money on a regular basis to get traffic for your offers. This is one of the easiest ways to go out of business since paid ads are becoming more expensive. In a nutshell, a website helps you to drive high-quality traffic to your offers.
Displaying Your Expertise
In this era, using social media websites to tell people about your business is similar to cutting corners. In other words, it doesn't really help you explain to them in detail what such business is all about. This is probably why potential customers are not ordering your products as expected.
However, a website gives you the chance to explain more about such products before asking them to place an order. For instance, you could decide to write blog posts and articles and even interview experts about such products. There is also room to display your products without worrying about getting banned like social media and other websites do. In the end, potential customers are going to see you as an authority.
Staying Ahead of Your Competition
This is one problem that many business owners are experiencing on social media platforms like LinkedIn, Instagram, Facebook, and others. They create pages and display their products for people to see and make orders. However, they are competing directly with other businesses since the same potential customers will be shown similar products. The truth is that these platforms are concerned about making money.
However, it is different when you own a website. This is because there is zero competition on your pages. Visitors to such a website will only be seeing your products.
It Confers Legitimacy
Have you ever seen anyone that doesn't have a website online yet claims to be an expert on a particular field? Of course, you would always feel or think such a person is unserious. This is what potential customers also think of your business when they can't find any website link. They usually have such a mentality when they can't find your website on google or any other platform. Even if you are going to post your business on YouTube, Facebook, and other platforms, it is crucial to also have a website. This makes people feel your business is legit.
A website gives you the chance to reach out to more people who might be interested in your products. It is not enough to create pages on Facebook, LinkedIn, and other sites. These will bring sales, but such is nothing compared to what a website can help you achieve.
With its presence, you get the chance to build a subscriber list and send them messages/newsletters that will lead to sales on a regular basis. Whether you are selling a physical or downloadable product, owning a website will be of great help.
Obtaining Marketing Data
Whether you want to believe it or not, the truth is that your success in business depends on marketing data. With such information or metrics, you will make sound marketing decisions that can catapult your business to greater heights. There are lots of tools or applications today that can help you track visitors that come to your website. With such tools, you will know the pages they are visiting the most and how to improve them.
Not having a website can make you start taking shots in the dark since your decisions will be based on guesswork. However, with a website, you get access to top AI tools that can generate accurate data about the actions of visitors.