Fri, 19 Aug 2022

What is a product information management solution?

14 Jan 2022, 01:24 GMT+10

Product Information Management refers to the central management of product data for multiple external and internal channels such as online stores, ERP systems, printed catalogues, and so on. PIM solutions support the entire process of product information development, enrichment, planning, and release across all channels.

PIM is a cloud-based system for collecting, organising, and maintaining product information as product information management software. A PIM solution allows a company to maintain a single source of truth by providing a single, consistent, and accurate view of product data.

Product information management solution is critical to achieving the e-Commerce business's objectives. Having a single Product Information Management (PIM) software, according to various studies and researches in executive and administration roles across sectors and organisations, is the ideal solution for the effective management of product-related content. The reduction of errors and blunders, uniformity across channels, and improved customer experience were all advantages of utilising dedicated PIM technology.

Who can benefit from PIM?

A product information management system can be used by anyone.

  • Marketers in eCommerce who want to provide a comprehensive and integrated client experience
  • Managers of eCommerce businesses who rely on accurate product information to boost sales
  • Owners of eCommerce companies need to strengthen the buyer-seller interaction with suppliers.
  • To track and maintain data quality across the ecosystem, data researchers and analysts are needed.

Businesses use a product information management system to guarantee that product-related data is easily distributed to various sales channels, such as third-party seller websites, social media platforms, and marketplaces like Google. This contributes to the success of a multichannel marketing approach.

Images, videos, item numbers, SKUs, features, pricing, offers, reviews, product category, and other formats and forms of product information are available. This data need regular updates, perhaps even daily.

It doesn't have to be difficult to keep track of product content. You can improve productivity, cooperation, and accuracy with the proper PIM software.

  • Manage more content at improved quality, completeness, and consistency standards.
  • To support all of your brands, platforms, and unique items, create flexible product categories.
  • Create distinct Product Lifecycles and automate content checks, notifications, and other tasks.
  • Easily add digital assets like videos and photographs to product content.
  • With a wide range of channel links to support omnichannel sales, it contributes to the promotion of a multichannel marketing plan.

It's the solution to all of the problems that come with investing in a product information management system - one that automates the process of synchronising and organising product data.


A centralised repository for storing, refining, and disseminating product information is a product information management (PIM) eCommerce system. More and more firms and enterprises are recognizing the need to improve internal procedures related to product information management systems and find a means to give more consistent product information to end customers.

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