Fri, 25 Sep 2020

Expansion St. Louis City SC unveil name, logo, colors

Field Level Media
14 Aug 2020, 05:19 GMT+10

The MLS expansion franchise in St. Louis announced the club's name, logo and colors Thursday during a live-streamed event.

St. Louis City SC will debut in 2023, joining Sacramento as the 29th and 30th teams in the league. The club will feature the only majority female-led ownership group in Major League Soccer, led by Carolyn Kindle-Betz.

"St. Louis City SC is a reflection of the STLMade movement that is at the heart of everything we do, and truly represents our region's diverse and optimistic spirit," Kindle-Betz said in a statement. "Our desire from day one has been to be bigger than soccer and to become part of the fabric of St. Louis and a symbol of our future. This is a significant step forward for our club -- and our region."

The logo is inspired by the city flag of St. Louis. It highlights the iconic Gateway Arch as well as the confluence of the Missouri and Mississippi rivers.

The four primary colors of the team are identified as "City Red," "River Blue," "Energy Yellow" and "Arch Steel Gray."

--Field Level Media

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